In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question.

Pharmaceutical branding is an important way of creating awareness among the public to the potential benefits of drugs and medicines. The marketing process and branding give the public ready knowledge of what the product is about and thereby induces them to buy that particular product from among many other similar products in the market.

Do you try to make decisions but find that they are, somehow, less than effective? If so, the following article exposes five myths that effect the decision-making process.

I've recently noticed an increase in articles, seminars and books on branding and in particular personal branding - perhaps because it is one of the areas I speak and consult on. I have a keen interest in this area, as I believe it is integral to the success of any company no matter what size

Hang tags have become a vital part of branding merchandise. Rather than sticking out as a sore thumb on sophisticated looking merchandise, hang tag manufacturers are offering choices that not only suit but also actually complement your product.

There are a lot of businesses in the market today. At first, you think about something unique to put up. An example of this is a small invention. Perhaps a new recipe for dining. Or maybe, just about a kind of service that you are really fond of doing. Read on and learn more about the advantage of logo designing.